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Powerful Positioning - The Future is
Your Decision
Jeff Dietrich,
Institute for Trend Research
Now that we know we are in recession the
question is, when will it end? How will
it end? Are there any significant
leading indicator signals that are
pointing to a sustainable recovery? What
can we expect from the “unprecedented”
trillions of dollars in stimulus into
the
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economy – in the near term and for the long
term? What can we expect to see in the second
half of 2009 and through 2010? These are some of
the questions that are on everyone’s mind. Just
as important is how can businesses make the most
of these challenging, changing times. We may not
be able to control the external forces in this
economy but we can manage our businesses and
position ourselves for a brighter future.
At
the 2007 Safety Leadership Forum, speaker Brian
Beaulieu from the Institute for Trend Research,
provided an economic forecast for the
conference. In 2009, Brian’s associate, Jeff
Dietrich, will provide economic information with
practical application, to current and future
business plans. Jeff, a Senior Analyst at the
Institute for Trend Research, will present an
updated overview of the economic pressures at
work in the US and global economies. In
addition, Jeff will present some clear
management objectives showing how business
leaders can prepare today for a profitable
recovery.
About Institute for Trend Research
In the last 12 months Institute for Trend
Research (ITR) has been invited to speak at over
200 events, reaching 5000 business executives.
Whether presenting to a conference audience of
thousands or one-on-one review, IRT provide
economic information with practical application
to help their clients with current and future
business plans. Additionally, ITR offers web
conferences and teleconferences throughout the
year. In addition to keynote speaking, all of
the ITR analysts forecast, write and consult for
companies large and small throughout the US and
abroad. For private clients, ITR provides
businesses with specific forecasts and
management objectives so they can plan and
prosper through the ups and downs of every phase
of the business cycle. For more information,
visit their website:
www.ecotrends.org.
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Bob DeStefano |
Powerful Positioning
on the Web
How to Build an Online Marketing Machine
Bob
DeStefano of
SVM E-Business
Solutions
Sure you have a website, but are you turning
enough visitors into leads for your sales
process? Your answer can be the difference
between a website that is a money-maker and one
that is nothing more than a glorified brochure.
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This informative two-part workshop will provide
you with a practical roadmap for transforming
your website into an Online Marketing Machine.
You will learn how to harness the power of
search engine marketing, a customer-focused
website, e-mail marketing and web analytics into
an integrated marketing system that will
continually generate new business, strengthen
relationships with customers and maximize the
results from your marketing investments.
Attendees will also learn the value and power of
social networking and how it can be leveraged
for the greatest gain.
You will learn actionable strategies to:
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Attract targeted visitors from search engines,
social media and online public relations
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Convert anonymous Website visitors into leads
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Nurture customer relationships with
educational email marketing
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Measure the return on all online and offline
marketing investments
In
addition, you will learn how to put social
networking and Web 2.0 to work --
separating the hype from the helpful.
Bob DeStefano is president of SVM E-Business
Solutions, a leading provider of strategic
online marketing solutions focused on delivering
measurable business results for manufacturers
and distributors. Since the birth of the
commercial Web in the early 1990’s, Bob has been
helping business leaders define and implement
successful online marketing strategies.
After founding SVM in 1995, Bob and the SVM team
have worked with a wide variety of industrial
companies, ranging from Fortune 500 companies to
small family-owned businesses, to help them
leverage online marketing to achieve bottom-line
results.
Bob is also the author of the annual SVM
E-Business Trends in Industrial Marketing
Report, a study of the key e-business and online
marketing trends that are impacting
manufacturers and distributors. In addition, Bob
is a regular contributor to a variety of
publications on the subject of actionable online
marketing strategies. To learn more about SVM,
please visit
www.svmsolutions.com.
Get an Expert’s Opinion on How to Turn Your
Website into a Money Maker – Website Analysis
After learning ‘How to Build a Powerful Position
on the Web’ on Monday, spend some one-on-one
time with SVM on Tuesday during the Executive
Conference Appointments to get an expert's
opinion on how to turn your website into a money
maker. SVM will provide you with a custom
website analysis that will provide you with
specific recommendations on how your website and
search engine ranking can be improved to produce
measurable business results.
To register for your complimentary Website
Analysis, please go to
www.svmsolutions.com/analysis or call
SVM at (877) 786.3249 x3.
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Over the Horizon: How to Weather Turbulent
Times Ahead
Bob Treadway, Futurist
This
presentation will focus on the near term future
directly related to the economy while showing
long-term payoffs of smart strategies in a
downturn. You’ll get a clear picture of the
economic probabilities, a strong reminder of the
positive consequences of a downturn,
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and
take away information they can use to avoid the
worst aspects and take advantage of the best
opportunities in a recession. Among the topics
covered:
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Six smart operational strategies for a
downturn that preserve momentum, take
advantage of competitive strengths, and
build for the future.
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The crucial indicators that forecast
economic direction and how it will affect
your company and customers.
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Silver linings: 7 bright spots in a downturn
that smart companies and players use to
their advantage.
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How to avoid the black holes of a downturn.
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Watching for lights at the end of the
tunnel.
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Capturing market share in a downturn.
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Human factors - people and relationship
decisions that pay off long after a recovery
for organizations.
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Upgrading talent in tough times - what
single key measure can determine who stays
and who stays behind.
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Counter-cyclical thinking - how to recognize
the up businesses in a difficult economy and
use them to bolster performance.
The
true measure of a business forecaster is the
combination of a depth of knowledge, keen
foresight, and breadth of perspective. Bob
Treadway possesses those attributes after nearly
two decades of working with exceptional clients
in a wide cross-section of industries and a
personal regimen of staying broadly informed,
deeply knowledgeable, and highly practiced in
the fields of strategy and forecasting.
Bob
also possesses the unique ability to communicate
his forecasts effectively in order to help
clients take action now for future success. He
has been a guest lecturer and served on the
faculty for executive education sessions at the
University of California Berkeley, Loyola
University, Kansas State University, and the
Institute for Management Studies. For more
information about Bob and his services, visit
his website:
www.trendtalk.com.
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